Service 06

Brand Strategy, Corporate Identity & Market Positioning

Give customers a clear, consistent picture of who you are.

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    PBZ Bank
    Account name
    Extrion Tech
    Account number
    045 195 9000
  • Mixx by Yas

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    +255 674 020 223
    Name
    Habiil Jamal Salim
  • Lipa Namba

    Lipa Namba
    16172192
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    EXTRION TECH

Overview

Branding

We help organisations build a professional, consistent and recognisable identity across physical and digital touchpoints.

The problem

An inconsistent identity, with a different logo, colour or tone in every place, makes even excellent organisations look smaller than they are.

Brand Strategy, Corporate Identity & Market Positioning

What we deliver

Service components

Brand strategy, logo and visual identity, brand guidelines, collateral and the digital presence that carries your brand everywhere.

  1. Brand strategy

    Define what you stand for, who you serve and why customers should choose you.

    • Purpose & values
    • Audience
    • Brand promise
  2. Corporate identity

    One recognisable identity across offices, vehicles, uniforms, documents and screens.

    • Offices & vehicles
    • Uniforms
    • Documents
  3. Logo and visual identity

    A distinctive logo with colours, typography and graphics that work at any size.

    • Logo
    • Colours
    • Typography
  4. Brand guidelines

    A clear brand book so staff, printers and agencies apply your brand the same way every time.

    • Brand book
    • Usage rules
    • Templates
  5. Marketing collateral

    Profiles, brochures, flyers and presentations that look and sound like one organisation.

    • Profiles
    • Brochures
    • Presentations
  6. Digital brand presence

    Social media profiles, templates and email signatures that carry your identity online.

    • Social profiles
    • Templates
    • Email signatures
  7. Market positioning

    A clear place against competitors, backed by the key messages your brand should own.

    • Competitor view
    • Key messages
    • Differentiation
  8. Website brand experience

    A website whose look, tone and journeys match the brand customers already know.

    • Look & tone
    • User journeys
    • Consistency
  9. Signage and corporate communications

    Signage, letterheads and official notices produced to the same standard.

    • Signage
    • Letterheads
    • Notices

Brand & Design Tools

The studio behind a consistent, memorable brand.

The design, layout, motion and collaboration tools we use to create identities and keep them consistent everywhere.

18 technologies

How We Build Brands

From workshop to rollout

  1. Miro + Adobe Illustrator + Adobe InDesign

    Identity and brand book

    Workshops in Miro, the identity in Illustrator and a print-ready brand book in InDesign.

  2. Adobe Illustrator + Adobe After Effects + Lottie

    Animated logo

    A vector logo brought to life for video intros, websites and apps.

  3. Figma + Canva

    Templates staff can use

    Designed in Figma, delivered as locked Canva templates so staff stay on brand.

Specialist services

Specialist services within this area

Branding packages

Pick your brand package

From a first logo to complete brand power, every package is designed in Zanzibar and delivered with print-ready and digital files.

Logo design

Brand Starter

Start strong. Start smart.

TZS 200,000 One-time payment

What’s included

  • 2–3 logo concepts
  • Up to 3 revision rounds
  • Final logo in high resolution (PNG, JPG)
  • Transparent background file
  • Black & white version
  • Basic logo usage guideline

Individual

Core

Build your brand. Look professional.

TZS 600,000 One-time payment

What’s included

  • Logo design (2–3 concepts)
  • 2 revision rounds
  • Brand guidelines
  • Business card design
  • Social media kit
  • 5 promotional posts (digital)
  • Final files (PNG, JPG, PDF)

Enterprise

Executive

Build your brand. Look professional.

TZS 1,800,000 One-time payment

What’s included

  • Logo design (2–3 concepts)
  • 3 revision rounds
  • Brand guidelines
  • Social media kit
  • Business card and letterhead
  • 12 promotional posts
  • Domain & hosting (.co.tz)
  • 10 company email accounts
  • 10-page website
Complete package

Digital presence

Elite

Complete brand power.

TZS 3,500,000 One-time payment

What’s included

  • Logo design (2–3 concepts)
  • 3 revision rounds
  • Brand guidelines
  • Social media kit
  • Business card and letterhead
  • 15 promotional posts
  • Domain & hosting (.co.tz)
  • Unlimited email accounts
  • 15-page website (SSL)
  • 12-page company profile
  • Company brochure
  • Advanced SEO (on-page optimisation)
  • Security enhancements
  • Google Business Profile
  • Google Analytics
  • Priority support
  • Website support (6 months)

Tailored for you

Need something different?

Mix branding, website, hosting and software into one package built around your goals and budget.

Request package ·

Leave your details and we will contact you within one business day to confirm the scope.

How should we contact you?

We only use your details to respond to this request.

From discovery to launch

How we build your brand

Strategy first, then identity, then the digital presence that carries it. It all starts with our guided brand discovery questionnaire.

  • 07Clear stages
  • 7Deliverables you keep
  • Your sign-off at every stage
  1. Step 01 20–40 minutes

    Brand discovery

    You complete our guided questionnaire, logo or full branding, covering audience, personality, colours and inspiration.

    You receive: Completed brand brief

    Start the brand questionnaire
  2. Step 02 1 week

    Research & audit

    We review your market, competitors, current identity and website, and how customers see you today.

    You receive: Brand audit

  3. Step 03 1 week

    Strategy & positioning

    Positioning, personality, voice and the key messages your brand should own are agreed before design starts.

    You receive: Brand strategy

  4. Step 04 2–3 weeks

    Identity design

    Logo concepts, colour palette, typography and graphic language are developed, presented and refined with you.

    You receive: Logo & visual identity

  5. Step 05 1–2 weeks

    Guidelines & assets

    Brand guidelines, logo files, stationery, social templates and collateral so everyone applies the brand consistently.

    You receive: Brand book & asset pack

  6. Step 06 2–4 weeks

    Digital launch

    Your website, social media profiles and templates roll the new identity out online.

    You receive: Branded digital presence

  7. Step 07 Ongoing

    Measure & refine

    Feedback and engagement show how people respond to the brand, and guide the next steps.

    You receive: Brand review

Business outcomes

What changes for you

  • A recognisable, consistent identity.
  • Clearer positioning against competitors.
  • Guidelines your team can apply correctly.
  • A professional first impression in print and online.
  • Stronger trust with customers and partners.

Technologies & capabilities

Branding / Corporate Identity Print & collateral Websites & portals Social media

Deliverables

  • Design and documentation
  • Implementation, testing and handover
  • User and administrator training
  • Support and maintenance options

FAQ

Common questions

Do you offer a branding questionnaire?

Yes. Our branding brief covers your organisation, audience, brand personality, colours, competitors, existing assets, applications and deadline.

Talk to us about branding

Your technology should make work easier, not create more work. Tell us what you are trying to solve, and we will help you map the right solution.

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